Beth Di Maio

Your Partner in Achieving Sustainable Processes and Growth.

Let’s elevate your business to new heights together.

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What I've done

2009-2023

Healium Hair Inc.

I led Healium Hair through the most demanding season of my life—growing a consumer brand while solo-parenting young teens after my husband’s passing in 2017. I wore every hat from product to P&L, built systems that could run without me in the room, and in 2023 I made the strategic decision to sell the business and pass the torch. It’s a story of resilience, operational rigor, and customer-obsessed brand building.

The Mission

Create high-performance, salon-trusted products that are clean, approachable, and effective—then build a company that treats stylists, partners, and customers like long-term relationships, not transactions.

My Revolving Hats

Founder-Set vision, annual operating plans, KPIs, budgets, and cash-flow discipline. Balanced growth with survivability; made hard calls quickly and kindly. Fun Fact: I have every monthly calendar I worked since 2009!

Product & R&D

Led concept-to-shelf development: briefed labs, selected actives, tested iterations, locked formulas, and stewarded packaging—from compliance labels to shelf-readable design.

Brand & Creative Director

Defined brand voice, visual system, and standards. Wrote copy, designed campaigns, and ensured everything—from website to bottle

Supply Chain & Operations

Forecasted demand, scheduled production runs, managed vendors, controlled MOQs, negotiated costs, set inventory thresholds, and built SOPs for ordering, receiving, and QA.

E-commerce & Digital

Owned the site, product pages, photography/video needs, email flows, SMS, and promo calendars. Measured funnel performance and improved conversion and repeat purchase.

Wholesale & Channel Sales

Opened and nurtured salon, distributor, and retail accounts. Built programs for education, merchandising, sampling, and re-order cadence.

Customer Experience

Ran support with a “white-glove” policy—fast responses, generous "make it right" policies, and product knowledge. Turned problems into loyalty.

Finance & Compliance

Managed bookkeeping, AP/AR, inventory valuation, pricing, and margin models. Ensured product, labeling, and claims met regulatory requirements.

People & Culture Recruited employees and vendors, set expectations, and coached talent to higher standards with clarity and care.

Built credible relationships with stylists, salon owners, and industry voices. Secured collaborations, education events, and placements that moved both brand and revenue.

The Human Reality

After 2017, I carried two full-time jobs: building a company and raising teenagers. Ultimately, I recognized that real balance meant choosing sustainability for my family and for the brand. In 2023, I sold Healium Hair and ensured a thoughtful transition so the next team could run with it.

Where I've Been

2023-present

Strategic Claim Consultants

When I walked into a Fortune 5000 company, nothing had a home—no procedures, no protocols, no shared way of working. Onboarding was improvised, the CRM was a patchwork, and even simple tasks like ordering business cards stalled. I started with a listening tour and a whiteboard: mapped how work actually moved (or didn’t) and identified the friction point. From there, I wrote and implemented clear SOPs for the entire employee lifecycle, then automated onboarding and offboarding so credentials, devices, and compliance steps triggered themselves. I reworked the CRM and trained staff with standards, fields, and dashboards that turned activity into insight—clean data in, useful forecasts out. I walked partnership through data and metrics systems merger after a Private Equity purchase. Finally, I trained teams and set a cadence of check-ins. The result was a company that knew where to go for answers, how to execute repeatably, and how to see its pipeline, people, and operations in real time—replacing chaos with a living, scalable operating rhythm. I coordinate people, info, & logistics so sales & field stay focused on selling and service.

Operations

Build and maintain SOPs; automate onboarding/offboarding and compliance; manage internal portals so tools, contacts, and playbooks are two clicks away.

Sales / BD

Own CRM hygiene and pipeline reporting; translate KPIs into clear actions and produce partner-ready reports, presentations, and compliance submissions.

Marketing

Create vertical-specific decks and sales packets; plan/run tradeshows end-to-end; track budget and promo inventory; ensure brand consistency across touchpoints.

CAT Response

Serve as single point of contact; run housing, travel, and rotation schedules for 30+ personnel; deliver daily comms, resource status, and safety.

How You Benefit

Give me a goal and a mess; I’ll map the system, set the metrics, and turn chaos into a smooth, scalable engine. I will treat your business as my own. and I move fast without breaking trust. Speed matters but so do partners and customers. I act quickly and keep relationships intact. I lead with clarity: Simple playbooks, visible metrics, and consistent feedback. People do their best work when they know the “why” and the “how.”

I’ve done the zero-to-one and the one-to-many. I’ve balanced heart and hard numbers. If you need someone who can carry vision in one hand and a checklist in the other—and ship—let’s talk.

Your Outcome

Faster enablement, fewer handoff misses, cleaner forecasts, measurable event ROI, predictable logistics—and a repeatable system that scales without chaos.